|
|
 |
|
MUSIC > Ge-ology
Back in the late 80's under the name "DJ Plainterror", GE-OLOGY was once the DJ/producer of a four member group "Born Busy" including high school friend, the legendary Tupac Shakur "MC New York"… uniquely cementing him historically as the only producer privileged to record Pac's very first and earliest recordings. And in the early 90's he co-founded the infamous "Dooable Arts" with Matt Reid aka "Matt Doo", through which he first made his mark. Since then he's become synonymously known for album cover art, T-shirt graphics, magazine illustrations and collaborative mural paintings with his fellow Barnstormers crew (a famed artist collective created by Davd Ellis aka SKWERM), as much as he's known for producing tracks with the likes of Mos Def, Vinia Mojica, Talib Kweli, Sadat X, Pharoahe Monch, Jem, Mystic or his remixes for Pete Rock and Grand Agent. Boasting international acclaim, one of his most recognized paintings is the Rawkus classic "Body Rock" cover featuring Mos Def, Q-Tip and Tash from Tha Alkaholiks (featured in Andrew Emery's "The Book of Hip Hop Cover Art" and listed at #3 in "EgoTrip's Book of Rap List" 25 Great EP, 12" and CD Single Covers section).
To truly understand GE-OLOGY, one must not underestimate his influence, depth and versatility. Embracing the sacred principles and wisdom of great masters yet challenging convention with youthful rebellion, GE-OLOGY's instinctual balance is somewhat of an anomaly in today's clone driven mass-produced digitized society. His recognizable identity through sound, vision and consistency hasn't gone unnoticed, thus resulting in a steady stream of exposure in numerous magazines such as XLR8R, The Fader, Frank 151, Style and Urb; cable network staple MTV News "You Hear It First"; and creative involvement in projects with international corporate giants such as Sweden's Hennes and Mauritz (H/M stores) and the prestigious French cognac maker Hennessy. Though seamlessly venturing from street level to infiltrating commercial circuits, GE-OLOGY has never wavered from keeping his craft responsibly honest to the delight of longtime supporters… injecting his soulful genius, always maintaining deep creative integrity. As evident in the barrage of fan mail from his international core audience, GE-OLOGY continues to open eyes… and this is only the beginning.
More exclusively, the GE-OLOGY name is somewhat of a boutique brand equally respected in music and visual art. He was chosen from a handful of artist/celebrities to individually hand paint sneakers for a private New York exhibition launching the widely displayed K-Swiss campaign. He's one of seven artists chosen to collectively paint outdoor murals and model for the Barnstormers featured H/M advertising blitz. Painting duties for the collective included: a house in the Pasadena hills, a floating midsize boat, a car, canvases, skateboards, a performance stage, etc. Further recognition of his talent lead to expand the campaign’s concept to include a 6-song GE-OLOGY music sampler (H/M presents GE-OLOGY, "Nomadic Disorientation") in conjunction with the H/M/Barnstormer print ads. All of which were launched by a media-frenzied SoHo gallery opening and month long exhibition, "Billboards", in which he and many other recognized artists collaboratively resurfaced two 50 ft. life-size billboard reproductions from earlier Barnstormer painted barns and a full-size 18 wheeler truck. The exhibition served as a fundraiser for the non-profit youth organization “Art Start” and gave the artists a unique opportunity to interact and paint with the kids, who collaborated on some of the gallery paintings as well. In addition, H/M's website featured 3 looped GE-OLOGY instrumentals, 2 video trailers scored with his music and a page featuring him and each of the six other Barnstormer artists from the campaign. Currently, he’s on the verge of releasing his self-packaged “GE-OLOGY PLAYS GE-OLOGY” mix CD, building towards his first international solo art installment/exhibit (integrating music and visuals he’s created), releasing his debut full-length LP, publishing a coffee table art book, DJing across the globe and working with a collage of artists and sound palettes that span the spectrum beyond categorized limitations..
We expect the future to unveil his musical production with artist such as Spacek, Jill Scott and De La Soul as well as an eclectic array of new material ranging from Brooklyn bred Hip-Hop artist/actor Mos Def to Göteborg Sweden's bright new talent Yukimi Nagano (Koop), Germany's Max Herre (Freundeskreis) featuring Philly native Vikter Duplaix (Axis Music Group) and totally from the left… As quoted by writer Hua Hsu in Urb Magazine's 9th annual Next 100 issue, GE-OLOGY's "on the cusp of something seismic". Brace yourself!
.
Ge-ology's website
|
|
|
|
